Retail Intelligence Solution

Niche-retail-developer-1

Project Details

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PROJECT DESCRIPTION

A New-Zealand based Clothing and Apparel company with online store that connects the manufacturers directly with the customers. The company is focused on providing best shopping experience by personalizing the product catalog to match customer preferences like style, occasion, budget etc.

DreamOrbit provided a solution that supports the features of personalizing eCommerce portal completely to one’e preference.


Business Needs:

  1. Client wanted to design a “great shopping experience” for Men exclusively
  2. Other shopping website cater to women and their shopping habits
  3. The client challenge was to have a design keeping Men’s shopping psychology in mind


DreamOrbit Solution:

  1. We custom designed and developed a software solution where a stylist can  categorize apparels based on need, style, age, profession ,location, and so many such parameters.
  2. Solution nurtured men’s psychology of “quick shopping” within few minutes
  3. UX Designers developed Front-end inline with men’s shopping behavior.


Benefits of Customer:

  1. Improved User Experience of Men during shopping
  2. Increased traffic of men
  3. Increased popularity among male customers
  4. Increased affiliate income